{"product_id":"kiwi-firefighters-calendar-2027","title":"Kiwi Firefighters Calendar 2027","description":"\u003cp\u003eThe Kiwi Firefighters calendar features 12 firefighters from around New Zealand baring (almost) all to raise awareness of men’s health and well-being across society.\u003c\/p\u003e\n\u003cp\u003eFirefighters are resilient, but they are not invincible. For most of the incidents we attend most of the time we will be fine, especially if we use healthy coping mechanisms. But sometimes a particular incident or a combination of organisational and life stresses can be overwhelming.\u003c\/p\u003e\n\u003cp\u003eAnd firefighters aren’t alone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore than 2 in 5 men in New Zealand are dying prematurely, and from largely preventable reasons.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKiwi men need to know it’s ok to reach out for help.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn a men’s health poll carried out by Movember in early 2025, 62% of respondents said masculine stereotypes – like the expectation to “tough it out” – stopped them from seeking professional help.\u003c\/p\u003e","brand":"XO Book Co.","offers":[{"title":"Default Title","offer_id":67882416570733,"sku":"0726436540780","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0977\/7079\/9469\/files\/firefighter-calendar-mockup.jpg?v=1793657710","url":"https:\/\/xobookco.nz\/products\/kiwi-firefighters-calendar-2027","provider":"XO Book Co.","version":"1.0","type":"link"}