Kiwi Firefighters Calendar 2027

The Kiwi Firefighters calendar features 12 firefighters from around New Zealand baring (almost) all to raise awareness of men’s health and well-being across society.

Firefighters are resilient, but they are not invincible. For most of the incidents we attend most of the time we will be fine, especially if we use healthy coping mechanisms. But sometimes a particular incident or a combination of organisational and life stresses can be overwhelming.

And firefighters aren’t alone.

More than 2 in 5 men in New Zealand are dying prematurely, and from largely preventable reasons.

Kiwi men need to know it’s ok to reach out for help.

In a men’s health poll carried out by Movember in early 2025, 62% of respondents said masculine stereotypes – like the expectation to “tough it out” – stopped them from seeking professional help.